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Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market
Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
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Ontario Craft Wine Conference
Join Ipsos’ Gregory Jack as he takes part in a panel discussion exploring the evolving global and domestic complex challenges that Ontario’s wine industry faces.
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Bring Your Personas to Life with CX PersonaBot
Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.
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Reset or Retreat? The Ipsos ESG Council Report 2025
The global landscape of Environmental, Social, and Governance (ESG) is in flux, presenting both unprecedented challenges and exciting opportunities for businesses.
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Future Risks Barometer: In a world in polycrisis, never has the feeling of vulnerability been so strong
Ipsos and AXA publish the 11th wave of the Future risks report. This study measures and classifies the levels of fear but also the feeling of vulnerability in the face of 25 different life risks.
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.