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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.
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Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
Acquisition announcement from Ipsos
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Celebrity Casting Call, the Stakes have Never been Higher
Do you want to learn more about the importance of celebrities and considerations needed when changing brand ambassador?
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos @ Cannes Lions 2024
Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.
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Be part of the solution – Ipsos article at Handelszeitung and SWISS INSIGHTS
How can advertising and sustainability work together to promote a more sustainable future and responsible brand growth?
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.