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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Ipsos in der Schweiz - Möchten Sie uns kennen lernen?
Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Tetra Pak launches 2019 Index Based on Ipsos global study
New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.
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Influencer marketing in Germany
As working with influencers is becoming more popular, this paper sets out five steps to successful marketing.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Affluents and non-Affluents: European identity
There is an increasing preference amongst the Affluents for staying part of the EU.