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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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[CASE] Novozymes OneHealth: Innovation Journey
Discover how we helped design and lead Novozymes OneHealth through an innovation journey
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[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
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[CASE] Carlsberg: New segmentation model
Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
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[CASE] Hummel: Activation of segmentation study
Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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[CASE] Glyngøre: Concept and Product Test
Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.
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[CASE] Telia: B2B concept test
Discover how we helped Telia test their new concept 'Telia App Market'.