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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Innovation can go hand in hand with Inflation
A playbook for innovation leaders in the CPG industry.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.