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Sort by Date Relevance
We found 17 results matching with your query. Refine by
  • Consumer & Shopper

    CASE: Validating LEGO innovation by replicating real-life decision making

    Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

    8 July 2025
  • Consumer & Shopper

    The new era of innovation

    Shattering the Stage Gates with Generative AI.

    4 June 2024
  • Consumer & Shopper

    Ipsos Update – April 2024

    Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

    2 April 2024
  • Consumer & Shopper

    The keys to successful portfolio strategy against economic uncertainty

    From chaos to clarity.

    20 February 2024
  • Consumer & Shopper

    We’re more than our senses: Taking product development to the next level

    The total product experience is driven by more than just sensory signals.

    1 September 2022
  • Consumer & Shopper

    Innovation can go hand in hand with Inflation

    A playbook for innovation leaders in the CPG industry.

    24 March 2022
  • Consumer & Shopper

    Topic Modeling: A new approach to spotting consumer insights

    Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.

    4 February 2022
  • Consumer & Shopper

    Value of Insights: Moving to Impact

    The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

    23 November 2021
  • Consumer & Shopper

    Insight Out: an Ipsos UU podcast

    Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.

    16 September 2021
  • Consumer & Shopper

    Time to Decide?

    Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.

    2 June 2021
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