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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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[CASE] Danish Agriculture and Food Council: Pre-testing of ads
Discover how we helped the Danish Agriculture and Food Council pre-test an advert.
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Service with a smile: Delivering customer experience in the face of mask wearing
Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Mobile hospitality: Towards a touch free travel experience
This collaborative report will guide the hospitality industry throughout the mobile digitalisation path as a solution to enhance guests’ travel experience while meeting their demand for convenience and security. Download the report below.
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When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
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[CASE] Circle K: Co-branded Mastercard
Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.