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Ipsos Update – August 2022
With record-high temperatures in Europe, will the more urgent threat of inflation overshadow the public’s concern about climate change? In this Ipsos Update you will find articles on perceptions of inflation, concern about climate change and support for net zero policies. You can also find articles on entrepreneurialism, corruption and the future of music.
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VELUX: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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Ipsos Update - July 2022
In July’s edition of Ipsos Update we reflect on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the changing global attitudes towards refugees, how to achieve intimate consumer connections in large communities and the use of AI to predict future innovation success.
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Ipsos Quick Take on Inflation: What Business Leaders Need to Know
We explore five data points that are most relevant for business leaders to know right now.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine.
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DANISH CROWN: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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Ipsos Update - May 2022
Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.