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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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DANISH CROWN: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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[CASE] Coloplast: Testing of communication concepts
Discover how we helped Coloplast test and optimise their communication concepts.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.