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Women in Advertising
The power of positive representation for a better society and a more successful brand. Read our newest POV here.
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Get Real, Get Creative!
At Ipsos, we know that creative effectiveness is essential in advertising. Therefore, we present to you our newest white paper on how 'getting real' is a muscle that needs to be flexed in creating creative inspiration. We have uncovered four different dimensions of 'Real' that matter if you want to develop award-winning, magical, and extraordinary advertising.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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[CASE] Velux: Post-testing of campaigns
Discover how we helped VELUX test and optimise their TV campaigns.
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[CASE] Coloplast: Testing of communication concepts
Discover how we helped Coloplast test and optimise their communication concepts.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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[CASE] Tulip: Brand Mapping and Motivation Study
Tulip wanted concrete recommendations for how GØL and Steff Houlberg could gain market share without cannibalising each other. With a mapping of the sausage market and an understanding of the emotional drivers of consumers, it was possible to optimise the positioning and marketing of the Danes' favorite sausages.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.