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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Global Travel Trends: three in four Europeans will be traveling this summer
Europ Assistance (“EA”) announced the output of their 22nd edition of the Holiday Barometer. The survey, tracking global travel trends, was conducted by Ipsos among 15,000 people across 15 countries.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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High food prices are taking a bite out of budgets
And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
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More than one in five Danes find it difficult to manage financially these days
New global inflation polling by Ipsos finds that even though Denmark is among the countries where most people say they are doing alright, 22% of Danes are still finding it quite or very difficult to manage financially these days.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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71% of Europeans will be traveling this summer
After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.
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PANDORA: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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Ipsos Update - July 2022
In July’s edition of Ipsos Update we reflect on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the changing global attitudes towards refugees, how to achieve intimate consumer connections in large communities and the use of AI to predict future innovation success.