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The Business of Marketing 2025
Uncover the potential of marketing as a true business discipline at this one-day event on the 21st of May, 2025.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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ANTHON BERG: Digital Playbook for High-Impact SoMe Campaigning
Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.
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LIVE EVENT: Brand Experience - From Metrics to Moments
Join us on February 26th at DAC, Copenhagen, for an exclusive, free event that will transform the way you think about brand experience.
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Predictions for 2025
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Uncovering the online dialogue on Women’s Health: A social intelligence study
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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WEBINAR: Signals GenAI - Actionable Social Insights, through 3 simple clicks
Learn how to generate insights from Social Media conversations.