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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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[WEBINAR 24/6] Omnichannel Strategy in an eCommerce Era
Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.
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Perils of Perception: Climate Change
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
Our latest Perils of Perception study looks at how the general public around the world perceives environmental action.
Here, we give you the most important insights into the gap between what people might do and the (sometimes confusing) scientific truth. -
[WEBINAR 29/4 ]Testing Your Ads is Good Business: Increasing ROI and Brand Equity
Join our webinar on 29 April 2021, where we will share insights into how testing your ads is always good business.
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.