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[EVENT 28/10] Creating & writing winning innovation ideas
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
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[EVENT 28/10] Creating & writing winning innovation ideas
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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The Future of Travel - Panel Discussion
View our on demand webinar to hear trends in business and leisure travel, and impacts on customer loyalty programs, financial services and more.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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[Webinar 19/11] Behavioural science: Creating competitive advantage during changing consumer behaviour
Join our webinar Thursday the 19th of November, where Colin Strong, Global Head of Behavioural Science at Ipsos, will give an overview of the discipline, it’s relevance to understanding today’s consumer behaviours and give examples of the way we apply this for a range of client challenges.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.