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Global Trends 2021: Aftershocks and continuity
Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
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[EVENT 25/11] Portfolio Management and Optimisation
Join our next event "Portfolio Management and Optimisation" on November 25th 2021. Remember to sign up here.
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Why don't we want to work anymore? - The ‘Great Resignation’
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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[CASE] Identifying growth opportunities for HARIBO - A Portfolio Study
In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
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[JOB] We are hiring: Insights Executive
We continue to grow and are looking for an Insight Executive with a curiosity for consumer insights and research.
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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.