Search
-
Webinar: Uncovering Patient Insights via Social Research
Join our webinar on the 25th of May where you’ll learn about the value of using social research within healthcare.
-
Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
-
Ipsos Update - April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Webinar: Light Up your Brand Growth with Creative Ads
Join our webinar on the 9th of February to learn how being a rebel in your brand communication pays off. How being a MISFIT in your category will help you stand out. And how you can make sure - from a very early stage - that your ads help and don't hurt your brand.
-
Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
-
Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
-
Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
-
DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
-
Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?