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Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.
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Mothering Excellence
The global focus of development and growth has firmly shifted to Asia and this is most evidenced in the increasing source of consumer trends across this diverse region.
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Deconstructing Premium in China’s Emerging Middle Class
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
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How Hong Kong SMEs are Growing in the Digital Economy
The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.
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Empathy is key to business innovation
Innovation is key to a business’s ongoing success. But many are not certain about how to make innovation happen.
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APAC Affluent Back to Growth – Ipsos PAX Study
HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.
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Does Corporate Reputation Matter in Asia?
Despite an improving economy and recent record highs in the stock market, nearly half -- 44% -- of financial services companies lost 5% or more business in the past 12 months due to ongoing reputation and customer satisfaction issues.
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ZOU SAN, TOO BUSY FOR BREAKFAST?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.