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Zou san, too busy for breakfast?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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Customer Loyalty in the travel and leisure industry
Ipsos Loyalty Executive Director Simon Tye, speaking at the Ipsos India Annual conference, on how Customer Loyalty can be the key business driver for the travel and leisure industry.
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BE: ASIA
BE:ASIA is the only survey that reaches into the corner offices of the region’s largest and most important corporations.
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Does Corporate Reputation Matter in Asia?
Despite an improving economy and recent record highs in the stock market, nearly half -- 44% -- of financial services companies lost 5% or more business in the past 12 months due to ongoing reputation and customer satisfaction issues.
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[WEBINAR]How mobile research can help your business: Case studies to learn from
At Ipsos ASI, we're using mobile research to understand real-time reaction to advertising and brand experiences.
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Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
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ZOU SAN, TOO BUSY FOR BREAKFAST?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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[WEBINAR]Ipsos Client Seminar: Optimizing Your Advertising Effectiveness
With the ever growing fragmentation of media and increased competition for limited consumer attention, now more than ever it is critical that you achieve maximum return on your advertising investment.