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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Trends in China’s Automotive Component Manufacturing Industry
China's automotive components sector is set to achieve annual growth of 20 per cent for the next five years driven by demand for new cars and a growing secondary market.
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Ipsos MediaCT Launches PLSme!
Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.
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[WEBINAR]PLSme! A model for decision making in media and content
Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.
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[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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How Hong Kong SMEs are Growing in the Digital Economy
The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.
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Video: What is ViewsCast?
Richard Korn, APAC Director for ViewsCast, tells more about Ipsos' Voice of the Customer solution.
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Ipsos HK launches new Candidate Experience Optimizer (CEO) solution
Hong Kong – Market Research Leader Ipsos today announces the launch of its new Candidate Experience Solution, designed to provide recruiting teams with the data they need.
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How to Identify Great Ideas Before your Competitors
If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well.
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October - New Ipsos Archetypes Offer Deeper Insight into CPG Innovations
New Ipsos Archetypes Offer Deeper Insight into CPG Innovations