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Good news for brands - Mobile app ads drive impact
Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.
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Mystery Shopping
Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.
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Retail Performance
To understand your consumers it is key to have an advanced retail strategy. Our data led approach to improve in store experiences provides you just that.
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The evolution of shopper behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?
For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.