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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.