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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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What is driving change: the role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Affluent Luxury Segmentation
Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.
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Ipsos Total Operations: Outsourcing data collection
You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?
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Ipsos Affluent Survey: the attitudes, preferences and media habits of affluent and influential individuals
Are you looking for the best way to understand, reach and engage with Affluents, the most wealthy and influential consumers? Are you a media company looking to prove the true value of your upmarket audience? Do you need to optimise your advertising effectiveness? Or would you like to know which media to use to reach the right target audience? The unique and dynamic Affluent Survey, which has been conducted for over 20 years, delivers unrivalled insights into the media and consumption habits of Affluent consumers in 21 countries across Europe, and 47 worldwide. Yes, it’s a resource unlike any other.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.