Search
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
-
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
-
Fortnite: Shaking the Media and Entertainment Industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
-
Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
-
These were the best scoring Super Bowl commercials according to neuromarketers
A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.