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Ipsos Total Operations: Outsourcing data collection
You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?
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Ipsos Audience Measurement: audience research into media consumption
Are you looking for insights into the composition, size and displacement of media consumption? Would you like to find out which types of media you should use to reach your target audience? Or would you like advice about what kind of content will reach your target audience? Ipsos Audience Measurement will offer valuable insights to make sure you’ll make the right decisions and reach optimal ad results.