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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.