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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
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Ipsos Healthcare: market research in the medical world
What does the future of the medical sector and health care look like, and how do you effectively tap into this? How do you become more patient-focused as an organisation? And how does your organisation actually relate to the competition? Ipsos Healthcare research provides you with actionable insights to optimise a medical, commercial or launch strategy. We provide insights from all major stakeholders in healthcare: from doctors and nurses to patients and consumers.