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Ipsos has entered into exclusive negotiations to acquire The BVA Family
The BVA Family is a prominent French market-research company with also a significant presence in the UK and Italy.
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Ipsos I&O largest market research company in the Netherlands
Ipsos I&O is the largest agency in the Netherlands, according to Data & Insights Network. Both the public branch of Ipsos I&O and the teams that focus on business had a good year in 2024 and continued to grow by 9 percent.
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Spotting opportunities beyond the mainstream: the Vibrant Fringes
How listening to voices from the fringes can unveil opportunities for growth.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
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Getting it Right: The Brand Strategy podcast
A fortnightly podcast looking all things brand strategy.
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Exceeding customer expectations around data privacy will be key to marketers’ success, new studies find
Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.
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Ipsos appoints Paulien Schieven as Chief Client Officer for the Netherlands
Paulien Schieven started as Chief Client Officer at Ipsos in the Netherlands on 1 May.
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.