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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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[Webinar] Gen-AI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
Join Ipsos’ upcoming webinar, "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life," in which our experts will demonstrate how GenAI-enabled persona bots can transform the utility and value of healthcare segmentations. Ipsos will also be joined by one of our client partners who will share their own experiences and perspectives.
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[Webinar] KEYS - Ipsos Global Trends 2024: In Search of a New Consensus
At the next episode in our KEYS webinar series, we will be launching In Search of a New Consensus
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Flair Morocco 2024: Achievement and Accelerations
In this first edition of Flair Morocco, our local experts share their perspectives on themes including emerged middle classes, inflation, and global megatrends.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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[Webinar] KEYS - The worry and the wonder of AI
The next episode of our KEYS webinar series finds us in reflective mode. We’ll be reviewing recent experiences, sharing new research and setting out key questions to keep in mind as we all explore the wonder – and the worry – of AI.
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[ Webinar ] KEYS - ESG: Are we making progress?
Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.