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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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What’s trending in online fashion conversations: insights about trends, brands, and Gen Z
Social data reveals new insights about fashion trends and shoppers
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Affluent Luxury Segmentation
Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.