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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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[WEBINAR RECORDING] KEYS - The year in review: Making sense of 2021
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they …
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.