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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Coronavirus no longer the world’s top worry as it is overtaken by economic concerns
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
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Global Health Service Monitor 2021
Public perceptions of healthcare services have not been adversely affected by the pandemic, according to our 30-country survey. People continue to see coronavirus as the main health problem facing their country, while concern about mental health increases.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.
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Impact of the Covid-19 pandemic on health
How COVID-19 has changed the overall health of people? In what areas did their health decline or remain stable? To what extent did people experience new health problems or worsen pre-existing conditions? What proportion of individuals gave up treatment or care during the pandemic? For what reasons? Was this absence of treatments or visits compensated by a greater use of telemedicine and digital applications?
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Exceeding customer expectations around data privacy will be key to marketers’ success, new studies find
Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.
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Ipsos NL appoints Reineke Reitsma as Head of Data & Technology
Reineke Reitsma has joined Ipsos as Head of Data & Technology on the 1st of September.