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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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From highs to lows: interest in the Tokyo Olympics varies around the globe
Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic
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Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands
Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
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Attitudes to COVID-19 vaccines
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
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“What Worries the World?”: Concern about COVID-19 is at its highest level since May 2020
One in two (50%) around the world say that Coronavirus is one of the top issues facing their country today. Many of the 27 countries surveyed show significant month-on-month increases in reported concern.
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From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Affluents shift their media behaviour through the lockdown
In a recent study carried out by our US colleagues, we found that the Affluent – those living in the top 20% of households measured by income – were more insulated from economic downturns and faster to rebound than the rest of the population.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.