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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Data Dive: Global consumer confidence softens in 2022
In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Canada, Germany remain top countries expected to have a positive influence on world affairs
Ipsos survey for Halifax International Security Forum finds Iran, Russia are considered the least likely to have a positive impact on world affairs over the next decade
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Most global citizens (85%) say world needs new international agreements and Institutions led by world’s democracies
Respondents Believe World’s Superpowers (Russia, China and US) are Least Likely to Comply with New Institutions and Agreements.
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Worry about possible worldwide conflict rises
Ipsos survey for Halifax International Security Forum finds 73% of people, on average, across 33 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II.
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Nuclear, biological or chemical attack now seen as top threat facing the world
Ipsos survey for the Halifax International Security Forum finds concern about a nuclear, biological, or chemical attack nudges ahead of cyberattacks as No.1 perceived threat for global citizens.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.