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Ipsos Netherlands appoints Istvan Hajnal as Insights Director for the audience measurement data team
The arrival of Istvan Hajnal reshapes the Ipsos data science and analytics team in the Netherlands by introducing a dedicated audience measurement data team
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Ipsos ranked as the most innovative full-service research agency in the world, for the fourth consecutive year
For the fourth consecutive year, GreenBook Research Industry Trends (GRIT) ranks Ipsos as the most innovative full-service research agency in the world.
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Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.