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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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KEYS: an Ipsos webinar series
Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos I&O largest market research company in the Netherlands
Ipsos I&O is the largest agency in the Netherlands, according to Data & Insights Network. Both the public branch of Ipsos I&O and the teams that focus on business had a good year in 2024 and continued to grow by 9 percent.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
Acquisition announcement from Ipsos
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.