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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.