Search
-
Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
-
Television is the primary news source for 75% of EU citizens
A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.
-
Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
-
Affluents shift their media behaviour through the lockdown
In a recent study carried out by our US colleagues, we found that the Affluent – those living in the top 20% of households measured by income – were more insulated from economic downturns and faster to rebound than the rest of the population.
-
Affluent Highlights: are the Affluent really different?
We introduce the Affluent Benchmark Survey. This study, which complements the Affluent Europe Survey, will give you a better understanding of the Affluent as a target audience in context of the population as a whole.
-
How to successfully sell products by subscription
3 tips on how to make your product subscription successful
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
-
Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
-
Press release: “The rich aren’t like you and me” – F Scott Fitzgerald
Ipsos releases 24th annual European Affluent Survey
-
Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.