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What Worries the World – July 2025
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.
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Customer Perspective
Customer Perspective is a podcast and LinkedIn live series exploring all things Customer Experience and Channel Performance.
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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.
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Customer Perspective: An Ipsos Podcast
Customer Perspective is a podcast and LinkedIn live series exploring all things Customer Experience and Channel Performance.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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[Webinar] Gen-AI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
Join Ipsos’ upcoming webinar, "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life," in which our experts will demonstrate how GenAI-enabled persona bots can transform the utility and value of healthcare segmentations. Ipsos will also be joined by one of our client partners who will share their own experiences and perspectives.