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Ipsos is recognized as a Business Superbrand in Romania
Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace in Bucharest celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book.
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Results of Consumer Superbrands and Business Superbrands Romania 2024-2025
The results of the 2024-2025 edition of Superbrands Romania program were published for both categories included in the research - Consumer and Business.
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Ipsos is the research partner of Superbrands Romania for the 2024 edition
For the 6th consecutive time, Ipsos conducts the research for both categories (Consumer and Business), helping to designate the Superbrands of Romania.
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Ipsos Generations Report 2024: Are we prepared for population decline?
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Romanian consumers’ coping strategies with price increases
IPSOS & RETAILZOOM ANALYSIS: Confronted with price increases, consumers are constantly adjusting their consumption habits and developing coping strategies to efficiently manage their budgets. An analysis combining sales data across international retail chains in Romania, provided by RetailZoom, and a recent consumer survey conducted by Ipsos highlights the specific actions taken by consumers to alleviate the impact of price increases across various categories.
The adjustment to the shopping baskets involves volume decreases for food and household care, followed by personal care products. Purchased quantities decreased with 3% at the beginning of 2023 (Jan-May) compared with the same period of 2022. -
AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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HoReCa Beverage Landscape in Romania – Fourth edition
How did Romanians’ going-out habits change over time, in a field which has seen major challenges during the past few years?
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.