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ESG Syndicated Study: Measure Your ESG Impact
Gain valuable insights from Thai consumers and investors about their perceptions of ESG practices.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Unlocking the Opportunities for Crop Science Products in CLMV
Cambodia, Lao PDR, Myanmar, and Vietnam, collectively known as CLMV, account for a third of ASEAN geographical area and experience continuous growth in both GDP and population. Despite relatively less developed infrastructure, these countries are gearing up for improving crop productivity and modernizing agriculture sector. This paper examines the agriculture sector as well as the macro trend in CLMV countries, reveals growth opportunities for crop science companies, and recommends strategies to seize the market potential.
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ASEAN Automotive: A Huge Potential
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
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The New Lubricant Trade In ASEAN - A Promising New Era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.