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Ipsos 推出 GLP-1 PersonaBot，協助企業掌握肥胖治療市場新動態
Ipsos 推出最新 AI 驅動創新技術，為快速變化的消費者肥胖治療市場提供深度洞察，同時進一步鞏固了 Ipsos 在市場研究領域運用 AI 人工智慧的領導地位。
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益普索社群communities
益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們，創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.
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企業防疫策略思維，以保持獲利
各國面臨新一波Covid-19疫情的挑戰，確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外，有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此，對品牌來說，該採取什麼樣的方式來因應？
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益普索線上座談會 / 深訪
線上焦點團體座談會能透過即時遠端視訊的方式來挖掘消費者的體驗。Online Focus Group Discussion (FGD) allow the consumer experience to be brought to life through live, remote video streams.
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一個亂丟棄的世界:塑膠包裝和包裝廢棄物面臨的挑戰
益普索最新的全球顧問調查 (Global Advisor Survey) 顯示，全球有高達8成的民眾認為製造商應當將包裝的製造減量以利於循環利用和回收再生。Our latest Ipsos Global Advisor survey finds 80% of people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce.
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迎接數位時代的品牌健康追蹤度調查
對於許多品牌主來說，定期的追蹤品牌健康是不可或缺的投資。就像人類的健康檢查一樣，定期品牌健檢可提供檢視自身品牌競爭力變化的線索，同時也是追蹤競爭品牌的有效工具。而隨著品牌溝通工具與傳播環境的變化，傳統的品牌健康追蹤調查也需要有新的思維，像是納入social intelligence的指標與工具就是品牌不可忽視的趨勢。
For many brand owners, regular tracking of brand health is an indispensable investment. Just like human health checkup, regular brand health checks provide clues to examine the competency of your brand and serve as an effective tool to track competitors as well. With the changes in brand communication tools and media environment, traditional brand health tracking surveys also require revamp, included covering social intelligence, which is a trend that brands can't ignore.