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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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台灣5G市場洞察
隨著科技不斷進步，2020年網路從4G全面進化到5G，影響層面從教育、醫療、交通、娛樂， 均因5G帶來不同的互動。面對5G的來臨及進入商用階段，因具傳輸速度比4G快10倍、高頻寬及低延遲等特性，有利發展物聯網、VR/AR、沉浸式遊戲、旅遊體驗等服務，可帶動高品質視聽娛樂、智慧旅遊、智慧醫療、智慧物聯網、智慧城市等加值創新應用，已成為我國相當重要前瞻發展之一。
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銀行業如何留住並吸引客戶
當今的銀行客戶正面臨著無論在資金、時間效率與安全性上更多元的產品與服務的競爭。消費者面臨的挑戰是如何選擇最適合他們需求的銀行，然而，當所有銀行業者都提供相似度極高的商品與服務時，消費者如何決定什麼才是最好的選擇呢?
The current banking client is faced with a broad offer in terms of products and services that involve mobility, time savings and security. The challenge for the customer is to select the bank that fits their needs, but how can they determine what the best option is if all of them have almost the same offering?
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將物聯網價值展現的行銷思維
隨著4G LTE飆速時代的來臨，物聯網的商機蓬勃發展，國內外物聯網（Internet of Things, IoT）應用愈來愈廣，包含個人穿戴式裝置、智能居家（如節能、溫控、安全監控、影音等）、智慧醫療（如血壓、血糖量測、睡眠監控等）、智慧汽車（車對車聯網）…等。工研院IEK更預估2020年物聯網產值上看1,332億美元，相當於新台幣4.37兆元。面對來勢洶洶的物聯網，不論是提供產品或服務的廠商，都應從中尋找切入市場的創意點，但在導入物聯網來提昇客戶滿意度的同時，也不要忽略由消費者的角度來檢視它的成效。
IoT (Internet of Things) related business flourishes as 4G LTE internet becomes widely available. IoT applications, including personal wearables, smart homes (energy saving, temperature control, security surveillance, video entertainment, and etc.), smart healthcare (blood pressure and glucose measuring, sleep monitoring, and etc.), connected cars (Internet of Vehicles) and so on, are gaining global popularity. Value for IoT industry, according to ITRI IEK, is expected to reach up to$ 133.2B USD (about $4.37T NTD) by 2020. As facing the megatrend of IoT, companies providing products and services should seek creative way to penetrate markets with it. While trying to increase customer satisfaction by implementing IoT concept, all companies should always view from consumers’ perspectives to evaluate the real effect.
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Bank 3.0：台灣數位金融戰場
消費者越來越依賴網路，且比起前往實體銀行的交通與等待時間，數位網路似乎有效率多了，銀行服務的數位行動化看來是勢在必行，那是什麼原因讓這個趨勢在台灣走不快呢？
As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan? -
從台灣消費者需求看數位化金融服務趨勢
根據2015年資料顯示，台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢？
Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?