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後疫情時代下的「宅經濟」與「食經濟」: 防疫仍要好吃、好玩，創新商機崛起
「Covid-19已經永遠改變了人們的生活方式，」英國《經濟學人》雜誌（The Economist）不約而同指出，即使各國政府已經紛紛解封，多數人的生活型態已經不同以往。在這股轉變下，消費者的習慣有哪些轉變？又能從中找到哪些未來創新之道？“Covid-19 seems to have changed lifestyle for good”, the Economist pointed out. Even if most countries have eased restriction, people’s way of living have changed. Under the circumstances, how the consumers behaviors have transformed? What can business do to innovate?
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亞太地區富裕人士調查 Affluent Asia Study
自1997年來，亞太區接觸重要閱聽眾排名第一的調查APAC's #1 study since 1997 for reaching the most important audience in the region
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Ipsos unveils new look
全球前三大的市場研究公司益普索 (Ipsos)，今天我們發表了全新的品牌識別及活動，主要專注於公司與組織對於可靠數據和知識型決策的需求。Ipsos, the third largest market and opinion research company in the world, today revealed a new brand identity and campaign that focuses on the companies and organisations’ need for reliable data and knowledge-based decision-making.
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
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銀行業如何留住並吸引客戶
當今的銀行客戶正面臨著無論在資金、時間效率與安全性上更多元的產品與服務的競爭。消費者面臨的挑戰是如何選擇最適合他們需求的銀行，然而，當所有銀行業者都提供相似度極高的商品與服務時，消費者如何決定什麼才是最好的選擇呢?
The current banking client is faced with a broad offer in terms of products and services that involve mobility, time savings and security. The challenge for the customer is to select the bank that fits their needs, but how can they determine what the best option is if all of them have almost the same offering?
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數位浪潮下的市場研究
在這個新的時代，任何瑣碎的一舉一動幾乎都可以被轉化在龐大的資料庫中，谷歌透過搜尋引擎建立廣大的資料庫，在網路上我們曾經搜尋過的關鍵字，點擊過的網頁、廣告、影片，都會被詳細的記錄下來，成為資料庫的一部分。
In this new era, almost every trivial trace could be transferred into tremendous database. Google builds database through their own searching engine, recording key words we’ve searched for, and websites, advertisement, videos we’ve ever clicked.
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四種方法讓敏捷研究成為創新的推手
在當今超高速發展的世界中，“敏捷”(agile)是每個企業，每個行銷人員和每個研究人員都想要的。但究竟什麼是敏捷性呢？它只是意味著快速與靈活嗎？還是，還有更多呢？In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean? Or, is there more to it?
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物聯網發展與汽車產業革新
回想三、五年之前，如果談到汽機車產業未來的發展，絕大多數人聯想到的不外乎是不用加油的「電動車」，或是共享經濟商業模式下發展出的乘車平台「Uber」。不過就在短短幾年之間，以電力驅動的汽機車，早已從實驗室中的模型跨入你我日常生活之中；電動機車Gogoro在街頭巷尾穿梭，早已成為台灣人不陌生的景象；Tesla電動車充電站也開始出現在賣場、旅館等公眾場所，擁有一台電動車似乎不再那麼高不可攀。
When we talked about the future of automotive industry 3 to 5 years ago, most people could think of nothing else but “electric vehicle” or sharing economic business model, “Uber”. Within a few years, electric vehicles have stepped into our everyday life from the laboratory. It is not unfamiliar for Taiwanese people to see e-scooters, Gogoro, weaving in between cars and streets and Tesla charging stations expand to hypermarket, hotel, and other public areas.