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  • Media & Brand Communication

    短影音時代的創意新玩法

    未來,創意策略的創新將是主導 TikTok、Instagram Reels 與 YouTube Shorts 廣告成效的核心關鍵。

    18 July 2025
  • Society

    Ipsos Update – July 2025

    Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    3 July 2025
  • Society

    Public Support Holding Steady for Refugees Despite Global Fragility

    A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.

    27 June 2025
  • Society

    Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

    A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

    13 June 2025
  • Society

    了解美國最新動態:2025年4月

    閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告

    25 April 2025
  • Media & Brand Communication

    自有品牌浪潮來襲:知名品牌如何穩住陣腳?

    透過不斷創新、建立強大的品牌資產、提升顧客體驗,並採取策略性合作與全通路策略,知名品牌不僅能捍衛市場份額,還能在競爭中蓬勃發展。

    11 April 2025
  • Media & Brand Communication

    打破標籤,重新定義世代行銷

    本文將介紹行銷人員如何突破狹隘的世代定義與刻板印象,與關鍵的消費者建立更深層的聯繫。

    11 April 2025
  • Society

    AXA Mind Health Report : Mental health continues to deteriorate around the world

    Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.

    8 April 2025
  • Media & Brand Communication

    ESG 行銷新時代:如何讓永續成為品牌的超級動能?

    ESG(環境、社會、治理)已成為企業的市場競爭優勢。本文將探討 ESG 的全球趨勢,並帶您了解如何將其轉變為品牌成長的引擎。

    19 March 2025
  • Media & Brand Communication

    廣告研究中的人工智慧:人性化 AI 激發創意與品牌成功

    本文深入探討如何將AI 廣告評估工具與人類創意更緊密地結合,擴大其在廣告研究中的應用範圍,以提升廣告效果,同時保留成功廣告所需的獨特性和創新。

    20 November 2024
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