The Ipsos Almanac

Driverless Futures?

Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?

Let’s Get Phygital

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

Ipsos Creative Excellence's new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

Concept testing the migration of tax credits customers to Universal Credit

This report presents the findings from the qualitative research carried out by Ipsos on behalf of HMRC. The report explores how tax credit customers would react to a possible managed migration journey and what support they would potentially need.

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects

Public awareness and knowledge of genomics/ genomic medicines is low

Ipsos was commissioned by Genomics England to conduct a short poll to investigate the public’s awareness of issues around genomics and genomic medicines.

Ipsos Update - April 2019

This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.

Fortnite: Shaking the Media and Entertainment Industry

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.

Connected Health: A roadmap to success

Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

Ipsos Research Highlights - March 2019

Welcome to Highlights where we see Theresa May still struggling with Britain's withdrawal from the European Union, concern about crime increases and are we becoming more environmentally conscious?