The Ipsos Almanac

Understanding the UK cyber security skills labour market

This report presents the findings from a study conducted by Ipsos on behalf of the Department for Digital, Culture, Media and Sport (DCMS).

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

GP Patient Survey: Experiences of people with a learning disability

Tom Rossington looks at data from the 2018 GP Patient Survey (GPPS) and what the survey tells us about the experiences of people living with a learning disability.

Ipsos Update - January 2019

The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

Smart Meter Customer Experience Study 2017

The 2017 Smart Meter Customer Experience Study builds on the Smart Metering Early Learning Project, providing new evidence on customer attitudes, experiences and outcomes at the point of installation, immediately following installation and almost a year later.

Understanding the customer journey of small businesses that cannot meet their tax liabilities

HM Revenue and Customs (HMRC) commissioned qualitative research with business customers who had been in debt to HMRC to understand more about their needs and experiences.

The hidden value of a retail store

A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.

Human Flourishing in the age of AI

As we enter the age of AI, we need to think about the way in which this technology is gradually encouraging us to look at ourselves - a thinkpiece by Colin Strong.

Ipsos Research Highlights - December 2018

Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!