The Ipsos Almanac

Ahead of World AIDS day on December 1st, National AIDS Trust commissioned Ipsos to conduct a survey to measure awareness of HIV and attitudes towards people living with the condition, among the British public.

A report by Ipsos and Ipsos Germany compares public attitudes to immigration in Germany and Britain, showing them on very different paths.

On behalf of the Cabinet Office, Ipsos surveyed 2,038 10-20 year olds in September 2014 to determine the proportion of young people involved in social action in the UK.

This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.

This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.

In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.

Download the latest monthly research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.

Ipsos rounds up the 10 most important trends to impact food and consumer behaviour.

In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.

The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.