The Ipsos Almanac

Ipsos Karian and Box research finds that three days of office working per week is optimal for key aspects of employee engagement and workplace culture.

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

In this white paper we explore how generative AI can be used within qualitative research.

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.

The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.

Five reasons why the time to act for pharma is now.