The Ipsos Almanac

Changing the narrative: celebrating the diversity, courage and resilience of refugees

Trinh Tu, UK Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness

New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.

Ipsos Field & Delivery: Bespoke Competitive Intelligence Solution

Ipsos Field & Delivery specialises in providing high-quality fieldwork solutions where traditional full-service is not suitable.

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Independent Review of Special Educational Needs Service and Processes in Northern Ireland

The Department of Education in Northern Ireland has published an independent review by Ipsos that forms the basis for transformational change of the SEN system in Northern Ireland

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

Ipsos Update – May 2023

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

How are the public likely to receive the government’s plans for improving access to primary care?

Last week the government announced its plan to improve access to primary care, focussing on a set of interventions to tackle the growing pressure on GPs.

publication example page

Teaser test example Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Consectetur a