The Ipsos Almanac

Shattering the Stage Gates with Generative AI.

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

What have we learnt from the way the public have engaged with the election online?

In a new Ipsos blog, we analyse how the NHS is being seen in the voters' minds and some of the narratives around the NHS in the debates.

As election day draws nearer, in a new Ipsos blog, we look at voters' attitudes towards immigration and the NHS

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?

In a new blog post, our Health and Social Care research team looks at what health and social care policies the electorate are looking for from politicians in this general election

Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.