The Ipsos Almanac
Reputation Council Insight and Ideas June 2010
The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.
Disruptive Markets - Navigating the Future
Ipsos: Summer Business Review: A look across Ipsos research in first half of 2010.
Understanding Society - Summer 2010
The newsletter deals with key themes - public opinion on the role of government and the Big Society, how to deliver more for less through innovation, more involvemnet from charities and individual behaviour change, and how we engage the public in these difficult decisions.
Tough Decisions
This briefing draws on the lessons we have learned from designing and delivering research and consultation exercises to help clients set budgetary priorities.
United Breaks Guitars - The Rise of the Prosumer
The paper, entitled "United Break Guitars: The Rise of the Pro-Sumer", focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a…
Engaging CPG Consumers in the Digital Space
How consumers obtain information from websites,but express themselves on Facebook.
Bite Sized Thought Piece: Weighting Online Surveys
What is wrong with online samples? Ipsos MediaCT investigate.
Citizen Engagement: Testing policy ideas for public service reform
This qualitative study carried out on behalf of the 2020 Public Services Trust at the RSA helps to shed light on what politicians should take into account in their conversations with voters about reforms to public services.
One world, many places
This report from the Ipsos Social Research Institute sets out some factors that influence citizens' quality of life and what local and municipal governments can do to improve it.
Ipsos MediaCT: An iPad Revolution?
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.